Whoscall The Sound of Safety

Take over the sound of station announcements, to warn the Thai nation about devious scam callers.

BACKGROUND

In the past year, Thai people have been scammed over 6.4 millions times by fraud call center gangs and have lost over 43 Million USD to these call centers. While the criminals always find new ways on scam calls.

‘Whoscall, a leading caller identification service with over 1,600 millions phone numbers’ database from over the world wants to help prevent community from frauds by inviting people to download the application to identify the unknown numbers and unwanted calls.

IDEA

‘Sound of Safety’

BTS Skytrain is Thailand’s national public transportation with 54 million users per month. Where almost everyone is focused on their phones, it’s our opportunity to warn them about ‘Scam Calls’ that inflicted damage to Thais over $40M last year.

Whoscall, in partnership with VGI Media, the leading transportation media company and BTS National SkyTrain,
create a ‘Sound of Safety’ campaign that takes over all trains’ station announcements to warn the Thai nation about devious scam callers.

We invite the original announcer, the legendary ‘Rudklao Amratisha’, to re-record the sound of station announcements with safety messages. By customizing the content to match with each stations’ name covering entire line over 30 stations.

Examples,
Siam Station. The Land of Smiles where scary scam calls can’t reach you.
Mo Chit Station. Say no More Shit calls from scammers.
National Stadium Station. Save the nation and kick the fraud calls into touch.
Nana Station. Say no no at Nana to unknown numbers.
Bearing Station. No more need to bear annoying rings from cold callers
Victory Monument Station. Win the scam war when taking the right calls.

Finally, our announcements turned every stop into the start of safety calls.

CASE VDO

RESULTS

•  The announcement has been heard through Social Media with Online Reach of 3.1 millions.
•  Over 40 millions eyeballs have catched the announcement.
•  1.88 Millions THB earned media value.
•  3 times increase in application download.
•  Thai netizens even came up with their own creative versions.