SANGSOME MOONiSM

AN IMMERSIVE INSTAGRAMMABLE FULL MOON PARTY

BACKGROUND
In Thailand, all alcohol advertisements including influencer marketing are not allowed. Which is why every brand connects with millennials through parties and concert sponsorships. But most of the parties are using the same face artists and line-ups with the brand logo place on the stage, which make no difference at all.

THE STRATEGY
For millennials, to join parties is not just about drinking, it’s about having cool photos that they can share on social media. They are actually the best media.

THE IDEA
We bring “Moonlight”, the meaning of SangSom, to life by creating an immersive instagrammable full moon party experience.
More than 110 songs have been visually designed to unique moon stories on 3D mapping stage. People just can’t stop taking photos from the moment they enter all the way to the main stage with the 3 photogenic interactive installation arts.

Moreover, from the insight that people enjoy taking photos and sharing them on social media, here, they will never have to worry about running out of battery. The Moon Energy landmark, let them charge their batteries for FREE all night long.
Finally, IG is shined with moonlight.

Case VDO

RESULTS
• Early Bird Tickets sold out in 1 day.
• Earned media value 2.76 M USD.
• Fashion Brand requesting fashion lookbook collaborations.
• Became NO.1 most influential alcohol brands in Thailand.
• All over MOONISM parties have been requested nationwide.

The Film