Girl From Nowhere SeaSon 2

REWRITE THE JUSTICE NEWSPAPER

A special edition newspaper covering 8 headline scandalous news in Thailand rewritten based on 8 episodes of Girl From Nowhere Season 2.

​​Background

Girl From Nowhere Season 2, a Netflix Original Series, is back after 3 years. How do we make its comeback a headline news…when Thailand is filled with headline news that are unjust?

Idea

“Rewrite The Justice Newspaper” A special edition newspaper covering 8 of the most talked about scandalous news in Thailand at the time. With one twist…This time, those responsible for the real events cannot escape justice.

From the controversial pregnant school girl news…this time the girl won’t be punished.
The infamous hit and run case… that the rich and powerful can’t evade justice.
The freshman was found dead in a hazing case…and senior students have been charged.
And giving voice to the students who dared to rise up against old rules…

8 headline news rewritten based on 8 episodes of Girl From Nowhere Season 2, attracting readers to watch the series right away.

Case VDO

Results

• HASHTAG #GIRLFROMNOWHERE2 HAS BECAME NO.1 ‘MOST TWEETS’ AND ‘LONGEST TRENDING’ IN THAILAND, PHILIPPINES, INDONESIA AND MALAYSIA.
• 2.4 MILLIONS FREE PR VALUE.
• INCREASED IN NETFLIX’S SUBSCRIBERS AND SHARING PACKAGE.
• THE SERIES BECAME NO.1 NETFLIX THAILAND MOST WATCHED AND TOP 10 IN 13 COUNTRIES.
• IN CHINA, 1.4 BILLION HASHTAG REACHES ON WEIBO, WHERE NETFLIX IS UNAVAILABLE.
• ALL FANS REQUEST FOR CONTINUING ON SEASON 3.