‘KATii’ VIRTUAL INFLUENCER

The new business model where media and influencer are allied as one.

CAMPAIGN SUMMARY

During the city shut down from the pandemic, Out of Home Screens have been the most affected media as consumers are not traveling outside. In cooperation with the Metaverse phenomenon, Plan B, the leading out of home media company in Thailand, has decided to expand its media and content into the new screen that this time is not a normal ‘out of home’ screen but expand to the screen nearest to consumers.

Plan B, in partnership with AWW, Japan’s No.1 Virtual Human Creator, created “KATII” an international look with local Thai heart Virtual Influencer. She was born with an international look and a local heart who expressing Thai charm through fashion and unique Thai gag that it is not surprising that only after a few days of her debut, she has been welcomed by the fashion world.

BACKGROUND

According to statistics, Influencer Marketing has significantly grown 40% in South East Asia and tends to keep growing continuously.

When ‘Plan B’, the leading Out Of Home media company, wants to expand to the screen nearest to consumers, they partner with AWW, Japan’s No.1 virtual human creator, to create their own first ever virtual influencer!

*Source : https://th.tellscore.com/en/Blog/Detail/influencermarketing2022

THE IDEA & RESULTS

PLAN B X AWW introducing, ‘Katii’ a Virtual Influencer, born with international look and a local heart who expresses Thai charm through fashion and unique Thai gags. This new influencer never calls in sick, never gets demanding or requests a make-up artist.

She was born 22 …and will remain 22 forever. 

Only 1 week after debuted, her followers rise instantly. Fashion world has welcomed this new icon warmly by presenting Katii on Thailand’s top magazine covers, and even China’s leading fashion magazine where Katii represents Thai Virtual Influencers overseas. She’s even the first model featured in legendary Vogue’s exhibition. This non-human influencer became a marketer’s hot trend and has worked with many leading brands. Finally, Katii has been awarded at ‘Thailand Influencer Awards 2022’ for ‘Best Virtual Influencer’.

Plan B has paved the way for an innovative future business model, where media and influencer ally as one.