SOUND OF LOVE

A new way to say “LOVE” in Valentine’s Day generated from sound wave to flowers.

BACKGROUND
Valentine’s Day in Thailand, as usual, rose price is skyrocket compared to flower rate and 5-6 times higher than normal price. This means there is less chance for women to receive Roses on this day. As an creative agency stands for women, in partnership with ‘Maybe’ flower shop, we believe that all women deserve to feel special. So we want to give others flowers a chance, and women too.
Is it imaginable…to let other flowers say what’s in your heart like roses do?

THE IDEA
“Sound of Love”, a new way to say “LOVE” in Valentine’s Day generated from sound wave to flowers.

According to the survey from Thailand cultural ministry poll, there are top 6 dialogs Thai people express most in Valentine’s Day such as “I Love You”, “Happy Valentine’s Day”, etc.
So we bring the 6 dialogues and transform them to sound wave. Different waves and patterns are designed to different flowers.
They are ideas and tools for consumer to order the different flowers rather than roses from the flower shop or be sent as the digital love letter in the day of love. This is the chance for other types of flowers to be not only special but also meaningful valentine gift.

THE RESULTS
After launch in Valentine’s day, many more people send the digital “Sound of Love” flowers
 on DMs across multiple social media platforms.
5,000 shares within 1 hour.
National medias and leading magazines requested for publication.
Free media and PR Value 5.8 million (180,000 USD) in one day with zero media budget.
The ‘Sound of Love’ digital flower became references for consumers to order the different flowers 
rather than roses on this day of love.