The ‘Unmuted Trailer’

1 Trailer, 2 Different Stories by watching “mute” and “unmute”.

From the fact that 85% of social media users behaviour watch Facebook VDO on muted.

To promote “YOU” the new psychological thriller Netflix original series, the story of “Joe”, a New York bookstore manager who falls in love with a customer named “Beck” and quickly becomes obsessed with her. Finally, he successfully transforms himself from stalker to boyfriend while doing whatever it takes.

Unlike another trailer playing with online users behaviour, we launched 1 trailer gives 2 different stories by watching muted and unmuted. This special trailer, if audiences watch it muted, they will see a love story. However, at the end of the trailer, the super appears

“If you think this is a love story, let’s unmute and watch again.”

When the audiences watch it ummuted, the same trailer will be turned to a thriller story of a stalker Joe. Joe’s narrative reveals his stalking plan doing whatever it takes to make Beck falling in love with him — even if it means murder.

Case VDO

Unmuted Trailer Official Thailand